Topic: Brand and Core Message

The Movement Marketing Summit with Amber Vilhauer, Aj Amyx and Andy Zitzmann

The Movement Marketing Summit with Amber Vilhauer, Aj Amyx and Andy Zitzmann

Today I want to invite you into my mindset around branding and conversion.

What I find interesting is that if you’re not getting the sales you want, you think you need to market harder or in a different way. You rarely think about the possibility of an issue around your branding. Today, I’m going to expose you to the real problem….

(also, see below for real actionable branding tips you can use in your business!)

You could do ALL the marketing in the whole world – and you could do it perfectly! – but when that traffic comes back to your website you’ll find out if your branding is a winner or a loser. And that’s the truth.

Your brand is a winner if you’re getting sales and […]

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A Secret Weapon to Attract More Clients

A Secret Weapon to Attract More Clients

People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want. (Dan Crowther said that, and those words have a lot of truth!)

It certainly wouldn’t be your fault to blur the lines between what you want (and need) as a business owner and what your customer needs. It’s human nature to think about ourselves and our goals.

However, try taking a look at your website content and ask yourself, “Is this all about me? Or is this all about my client avatar?”

Whether you’re working on social media, your ezine, video or sales calls, use these tips to get […]

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Overcome the Fears of Public Speaking + Speech Writing Tips

Overcome the Fears of Public Speaking + Speech Writing Tips

Public speaking is one of the most feared things on the planet. You probably knew this because maybe you’ve experienced the same jitters (or death-gripping fear) on a stage or in front of an audience before. If you are in an industry that doesn’t require some form of public speaking then maybe you can apply some of these tips to networking (which is one of the most important skills to have).

When writing the speech or message it is a good idea to allow 5-10 days to prepare. Do research on your topic (statistics, case studies, updates in your industry, etc.). Many people fear public speaking because they feel like their audience will know more about the topic than they do. […]

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3 Ways to Create an Unbreakable Connection with Your Clients

3 Ways to Create an Unbreakable Connection with Your Clients

Do you sometimes feel like you’re on a hamster wheel in your business, always on the search for new clients?

Be honest, do you ever feel like your message or product/service is flat and not connecting with your prospects in a way that gets them inspired to buy?

In order to build a loyal, long-term following and make consistent sales as an entrepreneur, you must create an unbreakable connection with your prospects and clients. Today I will show you how in 3 specific ways:

Clearly identify your why.

If you are not clear on exactly WHY you do what you do then how can you expect anyone else to understand why they need what you offer? I encourage you to meditate on a Saturday […]

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Sexy Marketing Titles vs. Titles that Feel More Natural & Offer More Truth

Sexy Marketing Titles vs. Titles that Feel More Natural & Offer More Truth

You want your product to pique everyone’s interest and you want it to sell, right?
So many entrepreneurs think it’s all about coming up with that snap-crackle-pop title. Yet, we are also so over-stimulated by the sizzle that we can’t tell which products are actually good!

Oy.

If you have a teleseminar, or product or service and you’re delaying pushing it out because you are rethinking and rethinking the title, I say go with your gut instinct and get it out to the world!

Take Stronger Action and Get Stronger Results

Yes, of COURSE you want a title that resonates with people. I’m not suggest you don’t put effort into good copywriting.

See also: Master the Persuasive Sales Writing Sequence! (a 1-hour free training on how to improve your […]

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