Topic: Content Marketing

Authentic Leader Webcast Episode #23: What is a Hashtag and How Do I Use Hashtags?

Authentic Leader Webcast Episode #23: What is a Hashtag and How Do I Use Hashtags?

When I first started out in the amazing world of social media I had no freaking clue what a “hashtag” was!! I wondered if I had to go somewhere to register this so called hashtag, why anyone would use it, and why they were so dang popular.

So I dug in all those years ago and as it turns out….its SO EASY!!

In this video you’ll learn:

What a hashtag is
How to create a hashtag
Which social networks use hashtags
How to search hashtags and join specific conversations
Why you’d want to use hashtags for special events
and sooo much more!

I get super specific so you’ll learn everything you need to know about hashtags by watching the short video below, but of course if you have any […]

Read More

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic Leader Q&A episode!

Video Format

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get […]

Read More

Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and SO much more….

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this […]

Read More

Q&A: With Online Products, How Can I Avoid People Sharing My Content?

Q&A: With Online Products, How Can I Avoid People Sharing My Content?

Mara Roberts, adfinity.com.au, submitted a question for the “Ask Amber” Podcast asking how I manage my online products and content from getting shared. This is a great question because you want people to pay for your products and not just pass the content along to a friend for free, right?

In this episode we talk about the honesty policy, WishList membership setup for password protection, what happens if someone does share your content, and safety guards to avoid members sharing your content without your permission.

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment […]

Read More

Social Media Marketing World Was a Game-Changer for Me! Register for SMMW2015!

Social Media Marketing World Was a Game-Changer for Me! Register for SMMW2015!

I can’t wait to recommend something to you that was a total game-changer for me in early 2014.

It was an event I attended that allowed me to mastermind and partner with some of the biggest names in internet marketing history and changed the course of my business in a very positive way, forever.

(If you aren’t an event person, I hope to wake you up to how dramatically they grow your business and this one, is the best money you could spend on an event in 2015!)

Michael Stelzner of SocialMediaExaminer.com is someone I’ve been connected to from the very beginning of my online career almost 8 years ago. His website is one of only a few I follow religiously.

Every year Michael puts onRead More

The Missing Ingredient to Your Social Media Success

The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run a contest asking your audience to post the most creative nail style they could find on Pinterest for a shot […]

Read More