Topic: Email Marketing

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic Leader Q&A episode!

Video Format

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Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Alycia Hall, alyciahall.ca, submitted a question for the “Ask Amber” Podcast asking for me to help outline a solid email marketing strategy for her online coaching business.

This is a great question and one SO MANY of us have to battle, right? How often do we email our subscribers? WHAT should we email them? How do we monetize?

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

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Leave a comment below and let me know what you struggle with and which tip make a difference for you
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Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Jackie Ruka, www.gethappyzone.com, submitted a question for the “Ask Amber” Podcast asking how to avoid email subscribers unsubscribing to her email broadcasts and instead, following her on social media. She is trying to build her email list, create engagement and convert prospects and is concerned about social media getting in the way.

This is a great question!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what you struggle with and which tip make a difference for you
Share this post on your social networks using the links […]

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Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.

The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.

However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!

Typical Optin Conversion Results

If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect a 2.5% optin rate. Meaning, 100 people land on your site and about 2-3 will subscribe to your email list.

If […]

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35 Ideas for Print & Email Newsletters Plus Formatting Tips Delivery Options

35 Ideas for Print & Email Newsletters Plus Formatting Tips Delivery Options

While you are in the process of creating your website or blog, it is really important to start thinking about a newsletter you can offer – whether weekly, bi-weekly, or monthly – to your followers.

Study after study shows that newsletters can create a loyal following and repeat sales.

And the good news is, newsletters are fast, easy, and can be a fun way to get creative. BUT don’t worry, if you’re not creative, you don’t have to be!
 

A few things to think about before you start designing:

What is the purpose of your newsletter? Do you want to put together a document to keep readers updated on your industry? Do you want this to be more of a personal newsletter […]

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