Topic: Increase Conversion Rates

The Movement Marketing Summit with Amber Vilhauer, Aj Amyx and Andy Zitzmann

The Movement Marketing Summit with Amber Vilhauer, Aj Amyx and Andy Zitzmann

Today I want to invite you into my mindset around branding and conversion.

What I find interesting is that if you’re not getting the sales you want, you think you need to market harder or in a different way. You rarely think about the possibility of an issue around your branding. Today, I’m going to expose you to the real problem….

(also, see below for real actionable branding tips you can use in your business!)

You could do ALL the marketing in the whole world – and you could do it perfectly! – but when that traffic comes back to your website you’ll find out if your branding is a winner or a loser. And that’s the truth.

Your brand is a winner if you’re getting sales and […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic Leader Q&A episode!

Video Format

What did you think of this Q&A?

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Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and SO much more….

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this […]

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I Know Where Your Prospects Are!

I Know Where Your Prospects Are!

“The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.” David Ogilvy said that and he was right… it IS a numbers game.

But do you play the numbers game or think there is some other magical strategy everyone else knows but you?

If you want IMMEDIATE clients and customers there is one sure fire way to make it happen….

… and that is to reach out to the people you want to work with and introduce yourself. Get the conversation rolling!

About 2 weeks ago I was doing some market research for a new custom-design website client. I came across a coach’s website and this coach looked like […]

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The Missing Ingredient to Your Social Media Success

The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run a contest asking your audience to post the most creative nail style they could find on Pinterest for a shot […]

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Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.

The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.

However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!

Typical Optin Conversion Results

If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect a 2.5% optin rate. Meaning, 100 people land on your site and about 2-3 will subscribe to your email list.

If […]

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