“Leaders aren’t born they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.”
~ Vince Lombardi
As we march the sometimes lonely solopreneur journey to business success, there is suffering and doubt marching by our sides. We wonder if we really have what it takes to make our dreams and goals a reality.
You do have what it takes…
You have a great responsibility…
People ARE watching and listening to you (even when you are convinced otherwise).
Authentic Leadership is something I believe very strongly in.
Being authentic is all about being genuine. Taking the time to be present and listen to […]
Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.
There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.
In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and SO much more….
All of this is explained and more in this Authentic Leader Q&A episode!
People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want. (Dan Crowther said that, and those words have a lot of truth!)
It certainly wouldn’t be your fault to blur the lines between what you want (and need) as a business owner and what your customer needs. It’s human nature to think about ourselves and our goals.
However, try taking a look at your website content and ask yourself, “Is this all about me? Or is this all about my client avatar?”
Whether you’re working on social media, your ezine, video or sales calls, use these tips to get […]
Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!
So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.
If you want to be a social media rockstar, focus on building relationships.
For example, you have a nail salon…
Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run a contest asking your audience to post the most creative nail style they could find on Pinterest for a shot […]