When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.
The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.
However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!
Typical Optin Conversion Results
If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect a 2.5% optin rate. Meaning, 100 people land on your site and about 2-3 will subscribe to your email list.
So, you plan to become a speaker. Maybe you’ve written a book and you want to promote it. Maybe you have a message that people need to hear about. Either way, it is important to have a speaker page to direct event planners, friends & family and contacts to.
This page can have many elements that will really serve to “sell you” to the events or organizations you are targeting. Here are a few ideas to get you started:
Include VIDEO!! An event planner wants to see a 10-minute, uncut speaking clip of you on stage. As you book events make sure you find a way to record each event. Then pick the best 10 minutes and feature the clip on your website. […]