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John wasn't just the founder of Giftology and a brilliant business mind, he was the architect of what he called the "relationship snowball" – the world's greatest marketing plan for building referral partnerships. I'll never forget sitting with him at [specific event/place], listening to him explain his RPT System with such passion, and seeing firsthand how he built referral networks that generated consistent business growth without traditional marketing.
His final book, Beyond Giftology, reveals his complete methodology for creating what he called R.I.C.H. relationships (Reciprocal, Influential, Connected, and Humble) that naturally lead to referrals without ever having to ask. Instead of chasing individual referrals, John taught how to build a "fishing fleet" of partners who consistently bring opportunities to you.
John, thank you for showing us that the path to sustainable business growth comes through strategic relationships. You changed countless businesses—mine included—with your systematic approach to referral partnerships.
Pre-order now at www.beyondgiftology.com! #BeyondGiftology #BusinessRelationships
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John Ruhlin's upcoming book, Beyond Giftology, is bittersweet—it reveals his complete Referral Partner Training (RPT) System for building a self-sustaining network of referral partners, but it marks a somber note in John's story.
This book is being released posthumously, after John's unexpected passing in August of last year. The fact that this book is being released at all is a testament to the power of the relationships he built—as his friends, colleagues and team were the ones to ultimately get this across the finish line (using his prior work and hours of audio recordings).
In the book, John teaches that "the people you most want to reach aren't consuming traditional marketing." Instead, he offers a systematic approach to identifying potential referral partners, qualifying them effectively, and nurturing those relationships over time.
The result? A relationship "snowball" that accumulates and compounds, delivering consistent, high-quality referrals without having to ask.
I am confident this book will transform your approach to business relationships, and you’ll be supporting John's family in the process. Pre-order now at www.beyondgiftology.com!
#BeyondGiftology #BusinessGrowth
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Think about the most important relationships in your business. How many came through traditional marketing? How many came through word of mouth?
In John Ruhlin's upcoming book, Beyond GIFT·OLOGY, he reveals his complete Referral Partner Training (RPT) System—a framework for moving from "referrals by accident" to "referrals by design" through systematic relationship nurturing.
The book introduces three essential systems:
Instead of spending on increasingly expensive and less effective marketing channels, Ruhlin shows how to build a network of referral partners who consistently deliver pre-sold prospects.
This is one book you will not want to miss. Pre-order now at www.beyondgiftology.com!
#BeyondGiftology #BusinessRelationships
John Ruhlin's legacy of building referral-based businesses lives on in "Beyond Giftology." His final book reveals his complete RPT System for creating a network of partners who consistently refer business without being asked.
Transform your marketing approach while supporting his family. Pre-order now at www.beyondgiftology.com! #BeyondGiftology
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"The people you most want to reach aren't consuming traditional marketing." - John Ruhlin
Your best clients - did they come from ads or word of mouth?
John Ruhlin's final book, "Beyond Giftology" reveals his complete system for building a referral network that fuels your success. Pre-order at www.beyondgiftology.com!
#BeyondGiftology
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Beyond Giftology is John Ruhlin's blueprint for creating what he called the "relationship snowball" - a self-sustaining network of referral partners who enthusiastically recommend your business.
Learn his systematic approach to moving from "referrals by accident" to "referrals by design."
Pre-order at www.beyondgiftology.com!
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Word-of-mouth beats algorithms every time. Learn John Ruhlin's complete RPT System for building relationships that generate referrals naturally in "Beyond GIFT·OLOGY."
"Advertising weighs ounces, but trust weighs tons." - John Ruhlin
Pre-order at www.beyondgiftology.com! #BeyondGiftology
John Ruhlin showed us all what a strategic approach to referral partnerships looks like. His passion for building R.I.C.H. relationships (Reciprocal, Influential, Connected, and Humble) wasn't just business—it was who he was.
His final book, Beyond Giftology, reveals his complete Referral Partner Training (RPT) System—a framework for identifying potential partners, qualifying them effectively, and nurturing those relationships to create consistent referrals.
Thank you John, for teaching us that "it's not what you know, it's who you know, and who likes you." Your impact on how businesses approach growth continues. 🙏
Pre-order at www.beyondgiftology.com! #BeyondGiftology #BusinessRelationships #Legacy
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Beyond Giftology is John Ruhlin's blueprint for creating what he called the "relationship snowball" - a self-sustaining network of referral partners who enthusiastically recommend your business.
Rather than chasing individual referrals or relying on traditional marketing, John's RPT System shows how to build strategic partnerships that consistently deliver pre-sold prospects.
This book carries forward his systematic approach to referral partnerships, completed by his team after his unexpected passing last August.
Pre-order at www.beyondgiftology.com and help support John's family while gaining invaluable insights. #BeyondGiftology #BusinessGrowth
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The greatest marketing strategy isn't marketing at all—it's strategic referral partnerships.
John Ruhlin's final book "Beyond GIFT·OLOGY" reveals his complete RPT System for building a network of partners who consistently refer business without being asked.
Before his unexpected passing in 2024, John captured the three essential systems for referral success:
Stop chasing referrals. Start building partnerships that last.
Pre-order now at www.beyondgiftology.com!
#BeyondGiftology #BusinessGrowth #Relationships #WordOfMouth #NetworkingTips
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"The people you most want to reach aren't consuming traditional marketing. There's no amount of money you could spend to reach them and get them to know, like, and trust you the way an introduction from their inner circle would."
John Ruhlin understood this better than anyone. His final book, "Beyond GIFT·OLOGY" reveals how to systematically build R.I.C.H. relationships (Reciprocal, Influential, Connected, and Humble) that naturally lead to referrals without having to ask.
His legacy of strategic relationship building and his proven Referral Partner Training system lives on through these pages.
Transform your approach to business growth. Pre-order at www.beyondgiftology.com.
#BeyondGiftology #BusinessSuccess #Relationships #WordOfMouth #Marketing
To be used interchangeably with the email copy below
Dear [Name],
I have something special to share with you today. If you don't know John Ruhlin, he was a [personal friend, mentor, colleague etc.] of mine and the world's leading authority on building referral-based businesses through strategic relationships. He passed away unexpectedly in August of 2024, leaving behind his wife and four daughters.
John gave so much to this world, but what he's most known for is his approach to building genuine referral partnerships—not through asking or nagging, but by developing what he called "R.I.C.H. relationships" (Reciprocal, Influential, Connected, and Humble) that naturally lead to word-of-mouth growth.
Before his passing, John was working on his most important book yet, Beyond GIFT·OLOGY, which reveals his complete Referral Partner Training (RPT) System—a framework that transforms how businesses generate referrals by creating relationship "snowballs" rather than relying on traditional marketing.
Now, thanks to the incredible contributions from his vast network, this book is being released to the world.
Beyond GIFT·OLOGY represents John's legacy—his step-by-step methodology for building a network of partners who consistently deliver high-quality referrals without ever having to ask. Instead of chasing individual leads (fish), John's system teaches you how to build a fishing fleet of partners who consistently bring opportunities to you.
I'm helping spread the word because John's system changed how I approach business relationships, and I believe it can transform yours too.
If you’d like to learn more about this topic or simply support John’s family, I’d encourage you to pre-order his book today at www.beyondgiftology.com.
If you feel called to help spread John’s message, you can also:
John changed many lives during his short time with us, and I’m confident he can change yours too.
With gratitude,
[Name]
P.S. If you do end up purchasing and reading the book, please let me know what you think by reaching out via email. I’d love to hear about the impact John is continuing to make and will be sure to forward any kind words on to his family and friends.
Subject: I feel compelled to share this with you
Dear [Name],
I have something special to share with you today. If you don't know John Ruhlin, he was a [personal friend, mentor, colleague etc.] of mine and the world's leading authority on building referral-based businesses through strategic relationships.
He passed away unexpectedly in August of 2024, leaving behind his wife and four daughters.
John's story is remarkable. He started as a farm boy from Ohio who milked goats and became one of the most influential voices in business relationship-building. He discovered that word-of-mouth isn't just the best form of advertising—it's the cheapest and most effective. As he often said, "Advertising weighs ounces, but trust weighs tons."
Before his passing, John was working on his most important book yet, Beyond GIFT·OLOGY. This wasn't just another business book—it was the culmination of his life's work, teaching what he called the RPT System: a step-by-step playbook for building genuine referral partnerships that generate consistent business growth.
What made John special wasn't just his business acumen—it was how he approached relationships. He believed successful referral partnerships weren't about transactions, but about building R.I.C.H. relationships: Reciprocal (both parties feel like they're winning), Influential (they hear your best ideas first), Connected (shared values), and Humble (they ask more questions than they preach).
John taught that the "relationship snowball" was the world's greatest marketing plan: start where you are, exceed expectations, make friendships, and get wonderfully introduced to new networks of previously inaccessible individuals. He showed businesses how to move from "referrals by accident" to "referrals by design" through systematic relationship nurturing.
His friend Cameron Herold, whom you may know, once said he could pinpoint within 10 feet of where he was standing when he first met John 17 years ago—that's the kind of lasting impression John left on people.
Through the incredible contributions of his vast network—the very people whose lives he touched—this book is now being released to the world. It's a testament to the power of the relationships he built and the impact he had on so many lives.
I'm helping spread the word about Beyond GIFT·OLOGY because John's referral system changed my business, and I believe it can change yours too. In a world where traditional marketing has constraints—budgets, algorithms, and customer skepticism—John showed a better way to grow through strategic referral partnerships.
If you'd like to learn more about this transformative approach or simply support John's family, I encourage you to pre-order his book today at www.beyondgiftology.com.
If you feel called to help spread John’s message, you can also:
John used to say that "life gives to the giver and takes from the taker." He lived this principle every day, and even after his passing, he continues to give through this book. I'm confident his message can change your life just as it changed mine and countless others.
With gratitude,
[Name]
P.S. If you do end up purchasing and reading the book, please let me know what you think by reaching out via email. I'd love to hear about the impact John is continuing to make and will be sure to forward any kind words on to his family and friends.
Hi [Name],
John Ruhlin was the founder of the world's leading relationship marketing agency and author of the bestseller Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.
While I didn't know John personally, his work has had a dramatic impact on how I and many others approach building referral-based businesses. His final book, Beyond GIFT∙OLOGY, is being published this spring, and I wanted to share it with you because I think its message could be transformative for your business.
John built a multi-million dollar consulting practice by showing companies like the Chicago Cubs, UBS, and Raymond James how to create self-sustaining referral networks through strategic relationship building. Rather than chasing individual referrals or relying on traditional marketing, he demonstrated how to build what he called "referral partners" who consistently deliver pre-sold prospects.
His new book, which is now being released posthumously, reveals his complete Referral Partner Training (RPT) System—a comprehensive framework for identifying potential partners, engaging them effectively, and turning one-time referrals into ongoing partnerships.
As John often said, "It's not what you know, it's who you know, and who likes you." His approach focuses on building R.I.C.H. relationships (Reciprocal, Influential, Connected, and Humble) that naturally lead to referrals without having to ask.
The book launches March 18th, 2025, but you can pre-order now at www.beyondgiftology.com.
If you're looking to grow your business through relationships rather than traditional marketing, I believe you'll find his approach both refreshing and practical. John’s principles have helped me build deeper, more meaningful professional connections—and I know they can help you, too.
I'd love to hear your thoughts if you decide to check it out.
Best regards,
[Name]
P.S. If you're interested in helping spread John's message, you can:
I would like to interview someone from the Giftology team on my podcast. or I can make a podcast introduction
Put me in contact with Sara to discuss her keynoting on behalf of John and Giftology at my upcoming event.
I’d like to introduce the Giftology team to people I know that could help collaborate, donate, and support the book and/or company’s growth.
If you are interested in purchasing bulk copies of Beyond Giftology, connect directly with John’s team to customize a bonus package that fits your needs!
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