You want your product to pique everyone’s interest and you want it to sell, right?
So many entrepreneurs think it’s all about coming up with that snap-crackle-pop title. Yet, we are also so over-stimulated by the sizzle that we can’t tell which products are actually good!
If you have a teleseminar, or product or service and you’re delaying pushing it out because you are rethinking and rethinking the title, I say go with your gut instinct and get it out to the world!
Take Stronger Action and Get Stronger Results
Yes, of COURSE you want a title that resonates with people. I’m not suggest you don’t put effort into good copywriting.
See also: Master the Persuasive Sales Writing Sequence! (a 1-hour free training on how to improve your copywriting skills)
I’m suggesting you not over-analyze things too much because it will delay your results and you won’t help nearly as many people as you could if you were taking stronger action.
As an example, I was recently talking to a client about blogging and I told her I write and publish most of my blog posts in 15 minutes. Her jaw dropped! She could not believe I wasn’t spending 2 hours on a blog post. She knows I always try to offer really sound advice to authors, speakers and coaches and couldn’t believe I could do it so quickly.
Taking Action + Success is All About Your Mindset
I trust my expertise. Yet, I fully understand most newbies don’t have trust in their message and are searching for validation or a sign that they are on to something.
See also: The #1 Key to Growing Your Following, Selling More and Shocking Online Business Success (THE answer to get that validation – here’s your sign)
I believe people will get value out of my efforts. This is all part of your mindset. I know I’m not perfect and that’s ok too. But I try really hard to be spot on and not make mistakes and not skimp on value.
The point is, if I know I’m giving it my all, then I will help others and succeed as a result.
It’s about the VALUE you offer – not the sexy title. The sexy title “helps” for sure but it’s not THE reason people gravitate to you. It’s not the reason they buy.
People Will Buy Because You Offer REAL Value
They will see your value in your content that sells the program, in your voice on that free teleseminar, in your enthusiasm on email blasts and social media. That essence sells your products.
So today’s message is about understanding where to put your creative energy and taking massive action.
The world needs your message and only you can deliver it!
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