What if the reason most book launches fail has nothing to do with the book itself?
What if the reason most book launches fail has nothing to do with the book itself?
After orchestrating more than 1,000 bestseller launches, I can tell you with confidence: the authors who struggle aren’t lacking talent. They’re lacking phases.
Â
Most authors think launching looks like: write, publish, promote on social media, hope for the best. They skip straight to launch week (Phase 5 of 6) and wonder why nothing happens.
Â
In my newest video, I walk through all 6 phases of a bestseller book launch so you can see exactly where you are, what you might be missing, and what to focus on next.
The 6 Phases of a Book Launch:
The phases are: Platform, Growth, Relationship Management, Monetization, Launch, and Scale.
Each one builds on the last. Skip one, and the entire structure weakens.
The phase most authors have never heard of? Relationship Management. It’s an NGNG exclusive, and it’s the core strategy behind our most successful launches. JLD’s 12,000 pre-orders. Amy Lafko’s 7x revenue increase. It works because it’s anchored in human connection around a cause.
Your micro-step this week: take 10 minutes and honestly assess where you stand in these 6 phases. Write it down. No judgment. Just clarity.
Because you can’t fix what you won’t look at. And you might be closer to a great outcome than you think.
Subscribe to my YouTube channel for new episodes every week. And if this sparked something, share it with the author in your life who needs to hear it.
What did you think of this video?
Subscribe to my YouTube channel for new episodes every week.
Share this post with someone who needs to hear it.
And if something stirred in you while reading this, reach out. I’d love to connect.
———————————————————
Connect & Get Support:
- https://NGNGenterprises.com (Strategy, Training, & Services)
- https://AmberVilhauer.com & https://GetInAlignment.com (Leadership and Impact)
- https://BooksAndBusiness.com (Education & Community)
- Books: https://InfiniteImpactBook.com, https://ClayVilhauer.com
About:
NGNG™ Enterprises (standing for No Guts No Glory) was founded in 2007 out of a passion to lift up those with an impact-driven message. Today, we’ve served thousands of authors, speakers, coaches, and business owners globally through branding and website design, bestseller book launches, and online growth strategy and systems.
Our work is custom (no generic, cookie-cutter stuff here). The relationship we have with our clients is personal and long-term. Download our pricing menu and see if we can be a fit to help you actualize your potential online!
———————————————————
