How do you launch something new before you’ve built a reputation? I just hopped off an interview for Mike Michalowicz‘s podcast, Elevated Entrepreneurship, and we discussed this very question in depth. The actual episode will go live sometime in March, where we dive deep into all facets of marketing an upcoming launch. Today, I want to focus on this particular question with you.
First, to clarify, when I say “launch” in this instance, this includes a new book, product, service or anything you are offering to the world.
When you’re just starting out, it’s common to have very limited resources. You may not have a big platform. Maybe you don’t have a network of influencers to leverage or a big budget. Don’t stress! I’m here to tell you, it’s still possible to have a very successful launch. You just have to get scrappy, roll up your sleeves, and do the work to get there.
The most beneficial way to succeed in this scenario is simple: Start by GIVING first.
That’s right! By having the mindset of serving, you will begin to build that massive platform. You’ll build up that incredible network of influencers. And in the end, you’ll reach your goals or even exceed them!
How do you give? Here are some quick tips:
- Use your smartphone to record quick video tips.
- Share these tips on any social media channels you’re most comfortable using.
- When inspiration strikes, hop on a live stream and share your thoughts!
- Be authentic—don’t stress over hair and makeup, or the perfect script.
- Share videos of other like-minded entrepreneurs.
Word of mouth is HUGE, and this is how you begin to develop it. You’re building your reputation through sheer grit and tenacity. This will make you stand out above the crowd and demand attention.
Watch today’s video for more tips on how to build your reputation for an explosive launch:
Did you enjoy today’s Amberism? If so, could you do me a HUGE favor and share it with anyone you think could use this boost of motivation? I’d be forever grateful!
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I hope you found this video helpful. If you did, would you do me a huge favor and share it with your friends? It would make my day!
Have a topic you’d like me to share tips about? Click here and let me know! I’d love to hear from you!
