How a Clear Writing Outline Can Relieve the Pressure of the “Curse of the Second Book” With Author Jeffrey Shaw

Many authors often find that writing their second book can be more challenging than the first. There’s internal pressure to meet the high expectations and success of your first book. Then there’s the question of what direction to go in terms of the message you’d like to deliver, and which audience you’d like to reach.

In this Author Up Live Hot Seat with Jeffrey Shaw, we dig deep into highly targeted strategies for the launch of his second book. AJ Harper and I discuss the importance of determining your readership and message (and creating a thorough outline) when writing a second book in order to alleviate your anxiety and avoid the curse of the second book.

Jeffrey Shaw is a Brand Message Consultant who wrote the transformative book Lingo. Since writing his first book, Jeffrey has offered consulting and speaking services on how to attract your ideal customer.

Tune in below for tips on how to alleviate the anxiety associated with the curse of the second book:

  • What to do with your internal struggle to come up with something brand new and innovative versus giving your readers what they need most from you
  • Amazon categorization tips for your book: The “right” way to do it versus the WRONG way to do it (and what to think about those “software apps” that tell you what categories to list with)
  • How to nurture your readership and put proper launch steps into place for LONG-TERM, ORGANIC SALES

Quick Insight: It’s usually best to write for your existing readers instead of starting over by trying to reach a different audience or deliver an entirely new message. 

If you’re a multi-book author, did you find the first or subsequent books more difficult?

Did you enjoy this Hot Seat? If so, could you do me a HUGE favor and share it with anyone you think could use this boost of motivation? I’d be forever grateful!

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

Here are the links that were mentioned during the LIVESTREAM:

AuthorUp Live – https://authoruplive.com March 23-24, 2020

Discount Code – 500OFF + we are covering 2 nights of your hotel FREE when you register NOW

Order What To Do About The Solomons – https://amzn.to/2GySWWS

Put Amber in the HOT SEAT, and apply for a FREE 1-1 Strategy session here – https://ambervilhauer.com/hot

Let’s make your next book a bestseller!

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

Want branding, website and/or marketing support for your online business? We can help! 👇

⬇️ Download our complete service menu for pricing: https://NGNGenterprises.com

OR

📞 Contact me for a complimentary 30-min call to discuss your project: https://ngngenterprises.com/contact-amber-vilhauer/

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

💡:: Want to Maximize Your Leverage to Scale Your Business? ::💡

✒️ View our demo if you want to get more time back, save 💰, and finally get your marketing DONE FOR YOU!

https://LeverageToScale.com/

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

🎈 :: Connect With Me On Social Media :: 🎈

👋 Facebook: https://www.facebook.com/NGNGenterprises/

👋 Instagram: https://www.instagram.com/ambervilhauer/

👋 Twitter: https://www.twitter.com/AmberVilhauer

Have a topic you’d like me to share tips about?  Click here and let me know!  I’d love to hear from you!

Want branding, website and/or marketing support for your online business? We can help! 👇

⬇️ Download our complete service menu for pricing: https://NGNGenterprises.com

OR

📞 Contact me for a complimentary 30-min call to discuss your project: https://ngngenterprises.com/contact-amber-vilhauer/

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

 

Share This!

Related Posts

Leave a Comment





Training + Tools Digest

Join Our weekly email List

Branding & Website Design

DONE-FOR-YOU MARKETING SYSTEMS

BESTSELLER BOOK LAUNCH Services

AuthorUp-Logo

A ONCE-IN-A-LIFETIME EXPERIENCE

AuthorUpLive event shows you how to LAUNCH your book with the HIGHEST degree of success.

How to Convert Qualified Buyers with Your Website

Free

How to Attract Qualified Buyers and Grow Your Following

Free

How to Launch and Leverage Your Book for Long-Term Sales Success

Free

90 Minute Webinar on sales & Marketing Strategies

Free

JOIN AMBER'S FACEBOOK GROUP

Free

FAST TRACK TIP VIDEOS

Free