How a Clear Writing Outline Can Relieve the Pressure of the “Curse of the Second Book” With Author Jeffrey Shaw

curse of the second book

Many authors often find that writing their second book can be more challenging than the first. There’s internal pressure to meet the high expectations and success of your first book. Then there’s the question of what direction to go in terms of the message you’d like to deliver, and which audience you’d like to reach.

In this Author Up Live Hot Seat with Jeffrey Shaw, we dig deep into highly targeted strategies for the launch of his second book. AJ Harper and I discuss the importance of determining your readership and message (and creating a thorough outline) when writing a second book in order to alleviate your anxiety and avoid the curse of the second book.

Jeffrey Shaw is a Brand Message Consultant who wrote the transformative book Lingo. Since writing his first book, Jeffrey has offered consulting and speaking services on how to attract your ideal customer.

Tune in below for tips on how to alleviate the anxiety associated with the curse of the second book:

  • What to do with your internal struggle to come up with something brand new and innovative versus giving your readers what they need most from you
  • Amazon categorization tips for your book: The “right” way to do it versus the WRONG way to do it (and what to think about those “software apps” that tell you what categories to list with)
  • How to nurture your readership and put proper launch steps into place for LONG-TERM, ORGANIC SALES

Quick Insight: It’s usually best to write for your existing readers instead of starting over by trying to reach a different audience or deliver an entirely new message. 

If you’re a multi-book author, did you find the first or subsequent books more difficult?

Did you enjoy this Hot Seat? If so, could you do me a HUGE favor and share it with anyone you think could use this boost of motivation? I’d be forever grateful!

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Here are the links that were mentioned during the LIVESTREAM:

AuthorUp Live – https://authoruplive.com March 23-24, 2020

Discount Code – 500OFF + we are covering 2 nights of your hotel FREE when you register NOW

Order What To Do About The Solomons – https://amzn.to/2GySWWS

Put Amber in the HOT SEAT, and apply for a FREE 1-1 Strategy session here – https://avilhauer.wpengine.com/hot

Let’s make your next book a bestseller!

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Want branding, website and/or marketing support for your online business? We can help! 👇

⬇️ Download our complete service menu for pricing: https://NGNGenterprises.com

OR

📞 Contact me for a complimentary 30-min call to discuss your project: https://ngngenterprises.com/contact-amber-vilhauer/

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