ELEVATE Series 2025 with Marcus Sheridan

Marcus Sheridan—international keynote speaker, bestselling author, and business growth expert—joins the ELEVATE Series to explore how artificial intelligence is creating seismic shifts in the way businesses communicate, market, and build relationships with customers. With his signature clarity and energy, Marcus breaks down complex topics into powerful, actionable insights.

He begins by unpacking how AI has already changed consumer behavior, especially in terms of how people search for information, make decisions, and engage with content. From there, he challenges businesses to shift their focus—from chasing algorithms to earning trust—and emphasizes that real competitive advantage now lies in radical transparency and human connection.

Throughout the conversation, Marcus offers practical advice on how brands can navigate uncertainty, embrace new technology without losing their identity, and build systems that center on what buyers truly care about. Whether you’re a small business owner, marketer, or CEO, this episode offers a powerful wake-up call: the way we do business is evolving fast, and those who stay rooted in trust, clarity, and service will rise above the noise.

It’s a conversation that’s as inspiring as it is urgent—and one every forward-thinking business leader should hear.

Here’s just some of the fantastic strategy and advice shared from this conversation:

👉 AI Is Reshaping Buyer Behavior: Consumers now expect immediate, relevant, and trustworthy answers—often generated or filtered through AI tools. If your content doesn’t meet that standard, it’s getting bypassed.

👉 Trust Still Reigns Supreme: While technology evolves, timeless principles like honesty, transparency, and consistency are what drive long-term loyalty and growth. Sheridan reminds us: “Trust is the currency of business.”

👉 Human Connection Remains Irreplaceable: Even in an AI-powered world, people want to feel seen and understood. Authentic storytelling, video communication, and personal engagement can’t be faked—or automated.

👉 Stop Obsessing Over the Algorithm: Marcus makes it clear: obsessing over Google rankings or AI prompts misses the point. Focus on creating the best, most helpful content possible. Algorithms will always chase what people trust.

👉 The Power of Clear Communication: Complexity repels. Simplicity converts. Businesses must become masters of clear, direct messaging if they want to cut through the noise and earn buyer confidence.

👉 Your Buyers Want to Be Informed, Not Sold: Sheridan has long championed the idea that businesses should be the best teachers in their industry. Today’s buyers want to self-educate—so give them content that empowers them to decide with confidence.

Meet our guest speaker, Marcus Sheridan:

Marcus Sheridan, an acclaimed communication expert and author, revolutionized business communication with his “They Ask, You Answer” philosophy, detailed in his bestselling book. His innovative approach, honed over two decades, led his swimming pool company to global prominence.

As a keynote speaker, he has inspired audiences worldwide, including at TEDx and HubSpot Inbound, and has been featured in major media like the New York Times and Forbes. Sheridan’s work, which has generated over $1 billion in revenue, emphasizes transparency and simplicity in communication, resonating with a global audience.