ELEVATE Series 2025 with Sally Hogshead: Leveraging Your Unique Value & Differentiate in the Economy of AI
In this dynamic ELEVATE Series session, Sally Hogshead—Hall of Fame speaker, bestselling author, and creator of The Fascination Advantage®—unpacks how to thrive through economic shifts, AI disruption, and burnout by leaning deeper into your natural communication style. Sally shares that the most successful professionals aren’t trying to be all things to all people—they’re simply doubling down on how they already deliver value at their best.
Drawing from her groundbreaking research and real-world experience, Sally explains how to identify your differentiator, speak to the outcomes your audience will invest in, and position yourself in a way that AI can’t replicate. From crafting irresistible offers to knowing which part of your personality is most persuasive, this is a masterclass in relevance and resonance.
You’ll walk away understanding how to work with your strengths, attract the right opportunities, and make smarter choices in your business, brand, and personal fulfillment. This isn’t about hustling harder—it’s about becoming unforgettable for who you already are.
Here’s just some of the fantastic strategy and advice shared from this conversation:
👉 You don’t have to change who you are—just position your natural advantage more strategically.
👉 Clients pay for outcomes, not effort. Use your strengths to deliver the results they truly value.
👉 The Fascination Advantage® helps you understand how others see you at your best, giving you the language and confidence to stand out.
👉 Your differentiation is your greatest protection from AI—invest in becoming a “must-have,” not a “nice-to-have.”
👉 If you’re not finding joy in your work, it’s time to identify your “joy bubble” and choose projects, clients, and pricing aligned with it.
👉 Recessions are opportunities. Each one in Sally’s career led to reinvention—from bestselling books to profitable business pivots.
Meet our guest speaker, Sally Hogshead:
Sally Hogshead is a Hall of Fame speaker, New York Times bestselling author, and the world’s leading expert on fascination. As the creator of The Fascination Advantage®, the first communication assessment that measures how others perceive you, Sally has researched over one million professionals to pinpoint their most valuable differentiating traits.
Her groundbreaking work is based on a decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Early in her career, Sally rose to international fame in advertising, winning more awards in her first two years than any other US writer in history, and reaching the top of her profession in her early 20s designing advertisements for brands like Nike, Godiva, and Harley Davidson.
Her work still hangs in the Smithsonian Museum of American History. Her recent books, FASCINATE: How to Make Your Brand Impossible to Resist and HOW THE WORLD SEES YOU, were both New York Times bestsellers, with the latter reaching #1 on the Wall Street Journal bestseller list.
Website: www.sallyhogshead.com
Connect with Sally: www.linkedin.com/in/sallyhogshead
Special Bonus!
Sally has graciously offered to give all participants FREE access to The Fascinate Test—a powerful personal branding tool created by Sally Hogshead. Your custom Fascinate Report offers the most comprehensive look at how the world sees YOU at your best, helping you communicate more confidently and effectively in any setting. Get access at https://ambervilhauer.com/ELEVATE.
Meet your host, Amber Vilhauer:
Amber Vilhauer is a Books & Business strategist, multi-bestselling author, speaker, and the Founder of NGNG™ Enterprises (No Guts No Glory), an Inc. 5000 top marketing agency. She is the author of Infinite Impact and co-author of The Long Forest Trail with her son, Clay. Since starting NGNG™ in 2007, Amber has helped thousands of entrepreneurs align their business with their core talents and desires, empowering them to build the business and life of their dreams while naturally scaling revenue and impact.
She and her team routinely get in the trenches, implementing custom marketing strategies that attract qualified leads, launching bestselling books, and growing engaged followings that convert. Her strategies are comprehensive, deep, and built to align every aspect of her clients’ businesses with their ultimate visions. Amber and her team have made more than 1,000 authors #1 bestsellers, and has also been twice recognized as Female Entrepreneur of the Year. Connect and learn more at https://ngngenterprises.com, https://getinalignment.com, and https://booksandbusiness.com.
Watch the replay of Leveraging Your Unique Value & Differentiate in the Economy of AI
Ready for more?
Join Amber Vilhauer and visionary business leaders for The ELEVATE Entrepreneurship Summit in person this September 11 & 12th in Boulder, Colorado to learn proven strategies for growing during economic instability.
When markets faltered in 2020, host Amber Vilhauer pioneered innovative strategies that grew her business by 80% annually for two years, earning multiple Female Entrepreneur of the Year awards and Inc.5000 recognition for being one of the fastest growing companies in America.
Now she’s assembled an elite line-up of speakers to address critical challenges like cognitive overwhelm, an aligned marketing strategy that is turning heads and getting results, how to use AI to expedite your progress, and how to adjust your sales approach to gain financial stability. Don’t shrink or “wait and see.” Gain the clarity, connections and customized 16-month growth plan needed to expand your following, revenue and impact while protecting your wellbeing.
Limited seats remain: https://booksandbusiness.com/join/
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Connect & Get Support:
- https://NGNGenterprises.com (Strategy, Training, & Services)
- https://AmberVilhauer.com & https://GetInAlignment.com (Leadership and Impact)
- https://BooksAndBusiness.com (Education & Community)
- Books: https://InfiniteImpactBook.com, https://ClayVilhauer.com
About:
NGNG™ Enterprises (standing for No Guts No Glory) was founded in 2007 out of a passion to lift up those with an impact-driven message. Today, we’ve served thousands of authors, speakers, coaches, and business owners globally through branding and website design, bestseller book launches, and online growth strategy and systems.
Our work is custom (no generic, cookie-cutter stuff here). The relationship we have with our clients is personal and long-term. Download our pricing menu and see if we can be a fit to help you actualize your potential online!
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