Unconventional Methods for Marketing Your Book with Fiction Author Bethany Ball

marketing your book

Have you thought about an alternative approach to marketing your book? Nowadays, traditional book tours don’t necessarily have to be the route to take when you’re marketing your book. During an exciting Author Up Live Hot Seat with Bethany Ball, author of What to Do About The Solomons and who will soon release her second […]

Storytelling is the Key to a Captive Audience

storytelling

Do you love it when someone is great at storytelling? It makes a conversation go from mediocre to fascinating in no time at all. You’re captivated, focused, and begging for more! That’s why the art of storytelling is the secret weapon in marketing. During a wonderful call with a talented author named Shawn, who has […]

Hiring a Marketing Expert is Important to Your Success

marketing expert

Marketing is an ever-changing environment where every business has unique needs. In today’s video, I talk about a wonderful conversation I recently had with my colleague, Christopher Van Buren. We are both what I would call a “marketing expert,” helping our clients exceed their goals in growing their business, and it was great connecting with […]

Build Awareness with Your Audience by Listening

awareness

By focusing on what your target audience is thinking, you can begin to build awareness. A recent prospective client of mine expressed a common frustration during our initial phone call: “It’s so HARD to get people to listen to my message!” She’s right! In today’s digital era, you’re competing against millions of other voices daily. […]

Press Release – Digital Marketing Expert Amber Vilhauer Predicts Winning and Losing Strategies in the Internet Marketing Space

digital marketing

This article was featured in 200+ media outlets, including ABC6. As consumers become increasingly desensitized from a crowded and convoluted digital marketing landscape, some experts say it is time to make marketing less digital, more human. When online marketing began, the Internet was touted as “leveling the playing field” for businesses, brands, and entrepreneurs to have […]