What if the reason most book launches fail has nothing to do with the book itself?
Most authors I talk to come in the same way.
They want to hit the New York Times list, or at least hit Bestseller. They want their message to reach people. They’ve poured years into writing this thing, and now they’re ready. The only problem is that they don’t know what they don’t know.
They’re hoping they won’t have to do much marketing.
They’re assuming people will just find the book.
They have no idea what a book launch actually involves, how much time it takes, or what it costs.
And that’s not a criticism. It’s just the facts of the situation.
You can’t know what you haven’t been taught yet and that’s exactly why I made this video.
The 6 Phases of a Book Launch:
I want you to go in eyes wide open, because a book launch is one of the most powerful things you will ever do for your business, your platform, and your legacy. And I don’t want you to blow it.
Here are the six phases I walk you through:
Phase 1: Platform
Before anything else, your platform needs to be ready. That means a branded website with clear messaging, solid positioning, a mapped out customer journey, and a marketing operation that isn’t held together with bubble gum and band aids. If your platform is wobbly, you’ll miss the opportunity to convert all that launch exposure into loyal followers and long-term clients. Build the foundation first.
Phase 2: Growth
Your following and your network are two different things, and both matter. Your following is full of fans and future customers. Your network is your colleagues, podcast hosts, community leaders, collaborators. The bigger and more intentional your network before launch, the bigger your launch can be.
Phase 3: Relationship Management
This is the phase most authors have never heard of, and it’s one of the most important. This is where you activate your network to promote your launch. Live streams, endorsements, bulk orders, speaking invitations, email list promotions, reviews. The people in your network become the engine behind your campaign week.
Phase 4: Monetization
This is where you build the revenue strategy around your book, whether that’s a companion course, a group coaching program, a mastermind, or a virtual workshop invitation. These decisions get made early so that everything you build leads somewhere intentional on the other side of launch day.
Phase 5: Launch
The two month countdown. Email marketing, social media, live streaming, podcasting, Amazon optimization. There is a whole sequence of activities that needs to happen in the right order at the right time. This is exactly what my Bestseller Book Launch Blueprint program walks you through in detail.
Phase 6: Scale
The work doesn’t stop at launch. This is where you debrief, build your longevity plan, consider a relaunch, start a podcast, go after bulk distribution through corporate and associations, and use the bestseller title you just earned to springboard into speaking, media, and more. That title is yours to keep forever, by the way.
Here’s what I want you to consider after watching this week’s video:
A book launch is the fastest way to scale your following, your revenue, your Impact, and your legacy. All of it is available to you right now. But only if you go in with a real strategy and enough runway to execute it properly.
Your micro-step this week is to grab a pen and paper, watch the video, and honestly assess which of these six phases you are actually ready for. Write it down without judgment.
If you have questions after watching, I want to hear them. Just connect with me on my contact form. That’s what I’m here for!
Subscribe to my YouTube channel for new videos every week. And if this sparked something for someone you know, share it with them. They’ll thank you for it.
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About:
NGNG™ Enterprises (standing for No Guts No Glory) was founded in 2007 out of a passion to lift up those with an impact-driven message. Today, we’ve served thousands of authors, speakers, coaches, and business owners globally through branding and website design, bestseller book launches, and online growth strategy and systems.
Our work is custom (no generic, cookie-cutter stuff here). The relationship we have with our clients is personal and long-term. Download our pricing menu and see if we can be a fit to help you actualize your potential online!
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