Most authors walk into a book launch discovery call with me asking the wrong question.
“How far can my $15,000 get me?” Or “What’s this going to cost?”
I get it. That feels like the responsible question.Â
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But we can’t start there. The conversation we should be having is: how much revenue can we generate upfront so your book gets the launch it actually deserves?
That’s what this video is about.
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How to make money before your book launches:
I share several real financial models in here so you can stop treating your book like a cost center and start seeing it as the business asset it genuinely is.
Clay’s Story
When my son came into the kitchen at 6 years old and told me he wanted to write a book, I said yes and figured it out as we went. Production cost us about $7,000. So we got creative. Three silent auctions, businesses donating products and services and experiences, and we generated $40,000. We covered production, bought 10,000 discounted author copies of The Long Forest Trail, and gave every single one away to Boys and Girls Club, Children’s Hospital of Colorado, and a few nonprofits.
Dr. Kurt Steele – within two months of working together, Kurt was running a group coaching cohort teaching the chapters of his book as he wrote it. That gave him a transcript, real-time beta feedback, social proof, AND upfront revenue north of $60,000 before the manuscript was even done.
Mike Michalowicz (Fix This Next) – through live events, a coaching certification webinar with hundreds of coaches, and strategic partnerships, Mike generated multiple six figures before launch. That funded everything and led to a #2 Wall Street Journal bestseller in hardcover (organically, NOT pay to play).
Justin Donald (Lifestyle Investor) – two free 75-minute classes to his personal network, then a simple invitation to a one-day virtual event at $10,000 per guest. Twenty people said yes on the spot. That led to a mastermind at $55,000/year and multiple six figures generated five to six months before his book launched.
Here’s the point:
Most authors sell a few hundred copies of their book, they don’t have a solid platform, a customer journey, or a real strategy. They launch and then have to recover emotionally and financially, wondering what happened after all those nights writing and editing and toiling over every word.
That doesn’t have to be you.
The question I want you to sit with is, “If money were no object, what kind of launch would you want? What kind of brand would you build? What’s the number that would make your Vision possible?”
Start there, and then I invite you into a call so we can decide how to actually fund it.
I go into deep detail about all of this on my latest YouTube video above.
Subscribe to my YouTube channel for new videos every week in this series. And if something in this post stirred something for you, reach out. I’d love to connect.If you have questions after watching, I want to hear them. Just connect with me on my contact form. That’s what I’m here for!
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About:
NGNG™ Enterprises (standing for No Guts No Glory) was founded in 2007 out of a passion to lift up those with an impact-driven message. Today, we’ve served thousands of authors, speakers, coaches, and business owners globally through branding and website design, bestseller book launches, and online growth strategy and systems.
Our work is custom (no generic, cookie-cutter stuff here). The relationship we have with our clients is personal and long-term. Download our pricing menu and see if we can be a fit to help you actualize your potential online!
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