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4-Week Program July 11 - August 1

Get Into Alignment

A Guided Journey Through the Foundational Four Framework
PROGRAM
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Let me ask you something.

How often do you feel...

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Incredibly busy?
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Overwhelmed or anxious?
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Emotionally drained?
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Avoidant or guilty about the incompleteness of your projects?

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As if you’re coping, just living life on autopilot some days?
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Like you could be doing something “more” but you’re not sure what it is or how?
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Concerned about the rapidly-changing future and where you (and/or your business) will fit in?
If this sounds familiar, it means there’s a whisper (or alarm bell ringing) somewhere inside of you, trying to get your attention.

These are signs that you are
OUT OF ALIGNMENT!

These are signs that you are OUT OF ALIGNMENT!

I know this because I once felt all of these things. I was out of Alignment after a series of life-altering moments in 2020-21 (…perhaps the same has happened to you?).

But once I admitted something was off, I took responsibility and did “The Work”… everything changed.

Getting into Alignment can change your life and business, like it did mine.

When I finally got into Alignment, it was like something “clicked.” I finally felt free for the first time in my life.

Those unanswered questions around what I should be offering in my business, how to market myself, where I should put my efforts, what goals to set… 

The answers came naturally.

Best of all? I knew I was making the right decisions for my life.

Getting into Alignment can change your life and business, like it did mine.

When I finally got into Alignment, it was like something “clicked.” I finally felt free for the first time in my life.

Those unanswered questions around what I should be offering in my business, how to market myself, where I should put my efforts, what goals to set… 

The answers came naturally.

Best of all? I knew I was making the right decisions for my life.

Screenshot 2024-04-20 at 20.02
Day Jones
“These EXCEPTIONAL exercises took my way of thinking about business to an entirely new level and opened my eyes to possibilities I didn't know existed. ​ ​Being in true alignment with your business and having a clear picture of your vision is necessary.”
Sarah McCrum
Sarah McCrum
“Amber is thorough and intuitive at the same time, which is an unusual combination. Her foundational principles are essential for an impactful business.”
Tom Catlin 1
Tom Catlin

"… If you've ever felt beat up, beat down, or even just tired of being the same ol' you, here's your chance to answer some deep questions and step into strength, confidence and courage to take a step, and then another.”

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Let’s Get Into Alignment — Together!

Give me just 4 weeks starting Thursday, July 11th.

Whether you’ve read my book and want to dive deeper, had a friend recommend this program, or were guided here by your intuition—you’re in the right place.

Getting into Alignment gives you clarity, focus, accountability, excitement, inspiration, and energy. It gives you safety and protection in an unclear environment. 

It gives you answers to those lingering questions in the back of your mind

It gives you a clear direction for EVERYTHING in your business and life—one that naturally leads to your best work pouring out of you.

And it all starts with the Foundational Four Framework (also known as doing “The Work”). This is a process I’ve detailed in my book, Infinite Impact, that came out of facilitating thousands of groundbreaking 1:1 sessions with entrepreneurs over the last 17 years. Now, I’m finally releasing it to the world in a more accessible 4-week program.

This program will be a deeply meaningful experience, and part of my mission to help entrepreneurs create greater Impact. (I’m so excited for you to be a part of it!)

Whether you’ve read my book and want to dive deeper, had a friend recommend this program, or were guided here by your intuition—you’re in the right place.

Getting into Alignment gives you clarity, focus, accountability, excitement, inspiration, and energy. It gives you safety and protection in an unclear environment. 

It gives you answers to those lingering questions in the back of your mind

It gives you a clear direction for EVERYTHING in your business and life—one that naturally leads to your best work pouring out of you.

And it all starts with the Foundational Four Framework (also known as doing “The Work”). This is a process I’ve detailed in my book, Infinite Impact, that came out of facilitating thousands of groundbreaking 1:1 sessions with entrepreneurs over the last 17 years. Now, I’m finally releasing it to the world in a more accessible 4-week program.

This program will be a deeply meaningful experience, and part of my mission to help entrepreneurs create greater Impact. (I’m so excited for you to be a part of it!)

How It Works

The Foundational Four Framework is an unconventional and modernized approach to the mainstream business pillars of Avatar, Vision, Why, and Values. Working through The Foundational Four (also known as doing “The Work”) is how you will get into Alignment.

In this program, we’ll work through one of the pillars each week in a 90-minute group session. After the session, you’ll have time to think about your answers, refine your ideas, and solidify each of your own pillars in your workbook.

These pillars are taught differently than the common pillars you’ve experienced before!

Week 1

July 11th, 9:30am-11:00am MT

Avatar

Traditional approach: A representation of potential customers (allows for multiple personas to make up an audience of buyers).

AmberV’s perspective: The one person you are in service of, in every action you take.

What’s the difference? When you speak to an audience of multiple personas, your message lands in a more general way. It’s far more congruent and effective to speak to one person and be fully self-expressed.

Week 2

July 18th, 9:30am-11:00am MT

Vision

Traditional approach: A written statement that describes a company’s purpose and long-term goals.

AmberV’s perspective: What you consciously choose to spend your life in service of, on an individual level, for the benefit of humanity.

What’s the difference? Instead of focusing on your global impact (which can often feel unreachable), I propose you go deep and define exactly how you would like to help one person at a time.

Week 3

July 25th, 9:30am-11:00am MT

Why

Traditional approach: A written statement that describes a company’s purpose and mission.

AmberV’s perspective: What you receive in exchange for dedicating your life to the pursuit of your Vision.

What’s the difference? I propose mutual reciprocation in the relationship between Vision and Why. This was a game-changer for me!

Week 4

August 1st, 9:30am-11:00am MT

Values

Traditional approach: The principles and standards of behavior that guide a company’s decision-making and actions.

AmberV’s perspective: A set of root principles by which you choose to guide and live your life.

What’s the difference? I propose you commit your values to memory and use them as the language of the organization. The differentiation lies in how we use them as a powerful tool in life and business. 

(more details in the FAQ below)

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Rave Reviews

See what Infinite Impact readers are saying about the Foundational Four Framework

Courtney Weidner
Courtney Weidner

"… I knew 13 years ago, I was meant to do something more. Infinite Impact has helped me get in total alignment with what it is I want to do with the rest of this life, why I want to do it, and who I am meant to help most. This book and the exercises contained within are an absolute game changer in getting to the root of our purpose. I’m finally clear with what I’m most meant to do, and no surprise—it’s a whole new completely different business!”

Kelly
Kelly Notaras
KN Literary

“… Amber’s exercises in this book--defining your avatar, vision, why, and values--take common business concepts deeper, including ways for your team to take action for you. She also shares how to craft marketing and sales strategies that are in true alignment with who you are--because while Amber may be primarily known as a marketing maven (which she is!) she also understands that it takes the full breadth of a human's will, heart and psyche to drive change in the world.”

Brandi Bernoskie
Brandi Bernoskie
CEO of Alchemy + Aim

“… Instead of giving one-size-fits-all advice, she takes readers through thought-provoking exercises to re-examine the core purpose and foundations of their business. … Amber provides insightful questions that encourage entrepreneurs to revisit why they started their business in the first place and realign it with their true passions and goals of making a positive impact.”

About

Meet The Instructors

Amber Vilhauer

Amber Vilhauer is a Books & Business strategist, multi-bestselling author, speaker, and the Founder of NGNG Enterprises (No Guts No Glory), an Inc. 5000 top marketing agency. She is the author of Infinite Impact and co-author of The Long Forest Trail with her son, Clay. 

Since starting NGNG in 2007, Amber has helped thousands of entrepreneurs align their businesses with their core talents and desires, empowering them to build the business and life of their dreams while naturally scaling revenue and impact.

Among her clients, Amber has a reputation for getting quality work done quickly. She and her team routinely get in the trenches, implementing custom marketing strategies that attract qualified leads, launching bestselling books, and growing engaged followings that convert. Her strategies are comprehensive, deep, and built to align every aspect of her client’s businesses with their ultimate visions. 

Amber and her team have made more than 1,000 authors #1 bestsellers, including Mark Victor Hansen, Lisa Nichols, and Les Brown. She has also been twice recognized as Female Entrepreneur of the Year.

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Isaac Stegman

Guest Instructor on Core Values

Isaac Stegman is a speaker, trainer, strategist, and world-class coach. After serving as a paratrooper in the Army and a professional firefighter, he won numerous awards in both sales and leadership positions before building a 7-figure coaching company from the ground up.

While continuing to run his own company and serve as an integral part of the team at NGNG, Isaac is currently writing The Courage Project, which launches in May of 2025!

Nancy Levin

Guest Instructor on Vision 

Nancy Levin is a Certified Master Coach, podcast host and bestselling author of several books, including her newest, Embrace Your Shadow to Find Your Light. Formerly the Event Director at Hay House Publishing for over a decade, Nancy is the founder of Levin Life Coach Academy offering in-depth coaching, training and certification programs designed to support students to vividly live at center stage of their own life. Nancy’s earned various certifications and received her MFA in Creative Writing and Poetics from Naropa University in Boulder, Colorado.

FAQ

Do I need to own a business to get value out of this program?

This 4-Week Alignment Program is designed for entrepreneurs and most of our members do own a business (whether a startup or established). While you do not need to own a business to get value from this program, perhaps you are starting to think about creating one. If you’re in that stage right now, getting into Alignment is the PERFECT next step to building a business you love.

Can you define what it means to be “in Alignment”?

I’ll be the first to say that the Foundational Four Framework borrows a lot from the traditional business pillars of Avatar, Vision, Why, and Values. These are tried-and-true principles that work, which is why I’ve chosen to focus on them. (Why reinvent the wheel?)

But the way they’re traditionally taught doesn’t work very well for modern businesses, especially solopreneurs, coaches, and thought leaders. The Foundational Four is simply an updated, hyper focused approach that is very applicable to the groups I just mentioned.

If you are already aware of these four pillars, I will explain them in ways you’ve never heard before. Together, we will work through extremely practical exercises that help you define these pillars for yourself in a very short amount of time. And I will show you how to embed these pillars into every part of your business (and life!) so that you can make faster and better decisions with confidence. These aren’t just some statements that live on your company’s “about” page, they are the guiding pillars for how you live.

Here’s a quick example. Traditionally, a company’s “Avatar” is a representation of their potential customers/audiences. It is a generalization (such as individuals 35-65, some married, some single, some employed, some not). In the Foundational Four, your Avatar is hyper specific. They are a person with a name, a family, a career, a childhood, and a home. They have hobbies, likes and dislikes, problems, and gifts. By the end of this program, you will know everything about your Avatar, and nearly every question in your business will be solved by asking, “What would my Avatar want or need from me?”

This all comes VERY naturally, and let me tell you…being in Alignment feels really good.

Do you offer a payment plan?

Yes! You can enroll for the one-time payment of $497 or two installments of $250 (paid monthly).

What if I can’t make it to one of the sessions? Will they be recorded?

Yes! All sessions will be recorded and made available to you long-term. We, of course, encourage you to join all the sessions (they will be interactive!) but you will still be able to complete the Foundational Four and get into Alignment through the recordings.

How much time will I need to commit to this?

The program consists of a weekly 60-minute session, over the course of four weeks. You’ll also need to contribute some time to working on your pillars in between sessions (we suggest blocking off anywhere from 2-5 hours a week depending on your schedule and how deep you are willing to go). 

The more effort you invest into this process, the greater your results will be. The good thing is it should all come naturally, and at the end you will be glad you invested the time!

Every psychologist knows this: there was a moment in your life, early on, when being yourself became too painful to handle, so you started hiding yourself. Very few entrepreneurs know this, though: you are still repeating that moment over and over again as you try to leave a positive impact on the world—you are hiding from being truly seen, because it's safer that way. Amber Vilhauer knows it, though, and in these pages she has put together a power program for getting unstuck from that moment and unabashedly living into your purpose. A great read from an author who has earned her authority on the subject!
Dr. Kelly Flanagan
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